The Sketch

How great ads get made, with Piyush Pandey

Episode Summary

Piyush Pandey, Chairman of Global Creative at Ogilvy, features in a freewheeling chat with Mint editor in chief Sruthijith KK in this episode of The Sketch. He talks about his creative process, how the advertising industry is adapting to digitisation, and why he's not afraid of making ads on sensitive topics.